These Aren’t Just Shoes. They’re Science.
At FitFlop, we believe a shoe isn’t truly cool unless it’s incredibly comfortable. That’s why, in 2007, we launched our first iconic sandal - sporty-gorgeous on top, with world-class ergonomics underfoot.
Since then, our R&D team, led by Dr. Kim Lilley, has been fusing biomechanics with engineering to create the world’s most comfortable footwear. We study whole-body movement from the foot up - measuring pressure diffusion, joint alignment, and muscle activity - to fine-tune every step.
Slip on a pair and you’ll feel the difference. Instantly.
Microwobbleboard™
The original. Our Microwobbleboard™ midsole technology will have you feeling like you’re walking on clouds with every step. Still as crazy popular today as it was when we began, our addictively comfy triple-density cushioning just gets better and better. Biomechanically engineered to contour to your feet, absorb impact and reduce muscle exertion for long-lasting comfort – what’s not to love?
Dynamicush™
The flat-out fabulous one. Flats look chic but can be difficult to walk in. Not ours though. Our Dynamicush™ technology holds the key to seriously comfy ballerinas and sandals. We’ve hidden high-rebound cushioning within contoured footbeds. Feel like you’re walking on pillowy marshmallows wearing our biomechanically-engineered, ultra-flexible, slip-resistant flats.
iQushion™
This is a complete game changer. You probably never thought flip flops could be THIS comfortable. Our ultra-lightweight and ultra-cushioned iQushion™ air foam technology ensures long-lasting comfort and complete shock absorption. The days of struggling to put on your flip flops are long gone. Our anatomically shaped footbed and integrated arch contour adapt to your feet and ensure a secure fit and support.
Neodynamic™
The sporty, spring one. Find your groove with our movement propelling Neodynamic™ technology. It’s what makes our performance sneakers flexible, stable and superbly supportive. It took two years to engineer the tech to perfection – flex grooves for fluid movement, a contoured footbed for arch support and ultra-high-rebound cushioning for less impact. Ready, set, go.
Anatomicush™
The everyday essential. Shoes that feel as though they have been made JUST for you, our Anatomicush™ technology provides super-light and oh-so-flexible cushioning. Flex lines are cut into the soles to let your feet move freely and an anatomical-arch contour cups your feet for total comfort. Once you’ve tried them, other trainers don’t stand a chance.
WonderWelly™
The one you never knew you needed. Some might say our waterproof wellies are the most comfortable on the market, and we are inclined to agree. Designed with WonderWelly™ technology that feels JUST like sneakers. The honeycomb padded heel absorbs shock; the elastic ribs in the forefoot help you push off, and the contoured arch support provides maximum comfort. Stay dry in style.
